Which two singing groups are credited with creating the "Motown Sound"?

• A. The Jackson 5 and The Supremes
• B. The Temptations and The Four Tops
• C. The Supremes and The Temptations
• D. The Isley Brothers and The Chi-Lites

Answer: (C)

The Supremes and The Temptations are credited with creating the "Motown Sound," a style characterized by its blend of pop, soul, and R&B elements that had a significant cultural impact during the 1960s. The Supremes, led by Diana Ross, personified the Motown image with their chic fashion and polished performances, producing numerous hits that helped define the era. Their smooth harmonies and catchy melodies set a standard for pop music.

The Temptations contributed to this sound with their unique vocal arrangements and choreographed routines, bringing a different flavor to the Motown label. They incorporated more complex vocal harmonies and a blend of musical influences, further enriching the genre. Songs like "My Girl" and "Ain't Too Proud to Beg" are perfect examples of the Motown Sound that The Temptations helped to popularize.

Through their innovative music and cultural influence, both groups played pivotal roles in establishing the Motown label as a dominant force in the music industry and in shaping the sound of the 60s and 70s.